6 Money Lessons from Bojack Horseman

Bojack Horseman? Isn’t that the horse from Horsin’ Around? The show “Bojack Horseman” which aired on Netflix in 2014 and ended 6 seasons later in 2020 touched on many subjects including sexism, asexuality, factory farming, abortion, and of course money.

Careful, this article contains a lot of spoilers.

1.) Diane Nguyen: Money does not buy happiness, but some does help.

In Season 2, Diane has money from her book, One Trick Pony, and her rich husband, Mr. Peanutbutter. She senses something is missing in her life and searches for meaning with billionaire, philanthropist Sebastian St. Clair. Before she leaves for Cordovia she has this interaction with Mr. Peanutbutter,

Diane: I want to do something important. I want to help people and do good work and sleep on the ground and poop in a bucket!
Mr. Peanutbutter: Honey, nobody wants to poop in a bucket.
Diane: Maybe I do. Maybe I want to poop in a bucket.
Mr. Peanutbutter: If you want to poop in a bucket, we can get you a bucket.

What Diane needed was not to poop in a bucket, she needed to find confidence in herself (and accept that she needed help).

Living in extreme poverty in war torn Cordovia did not make Diane happy, just like living in extreme wealth with Mr. Peanutbutter did not make Diane happy. Diane needed someone who could listen to her and encourage her to continue with her therapy and antidepressants.

2.) Mr. Peanutbutter: Opportunities are everywhere.

Mr. Peanutbutter spends most of the show very, very happy. It is one of his most love-able and frustrating qualities. You may think that his happiness comes from his wealth, but we see several times throughout the show that this is not true. Mr. Peanutbutter is an expert at finding opportunities to make money in unexpected places.

After too many failed business adventures, Mr. Peanutbutter and Diane were bankrupt having spent all their money on the movie rights to the game of Tag. Mr. Peanutbutter was unperturbed as he set off to find a new job at Lady Footlocker which eventually led him to his own show, “Hollywoo Stars and Celebrities: What do they know? Do they know things? Let’s find out!”

The second time we see Mr. Peanutbutter broke he was just as upbeat. At the start of Season 4, we see how Mr. Peanutbutter landed his spot on the sitcom “Mr. Peanutbutter’s House”. He spent his last few dollars on the ticket to L.A. and then happened to walk on the set of the show as they were filming the pilot. Doggy doggy what now?

As Nana Peanutbutter always says, “Always take every opportunity that comes your way because opportunities are like sneezes from God, and when God sneezes, you can’t say ‘God bless you’ to God, so instead you have to take the opportunity. I’m cold. Will you pass me that blanket?”

3.) Todd Chavez: Generosity is important.

Todd Chavez makes 8 million dollars by selling his company Cabracadabra… he is a millionaire for one entire lunch until he accidentally tips all of it to his waitress at the Silver Spoon Diner. Todd isn’t devastated and doesn’t try to get the money back. He just laughs it off.

Although, the tip was accidentally I think we can all take this as a valuable lesson in generosity.

When Todd does get a job in advertising at, he begins to pay rent to Princess Carolyn. Todd could have kept living with Princess Carolyn rent-free, but by paying rent he made their relationship more equal. It was a very meaningful gesture, as Todd was couch surfing for all 4 Seasons prior.

4.) Vincent Adultman: Life isn’t all about business!

Business, business, business! Is that all Vincent ever talks about? Vincent needs to learn to enjoy baby stuff, like feeling the grass between his toes. All this stuffy, adult business talk eventually leads Princess Carolyn to break up with him.

If you make your life all about business, you could lose out on people who truly care about you.

5.) Princess Carolyn: Start your own business.

Eventually, Princess Carolyn leaves the agency VIM to start her own agency, Vigor. We see many challenges to starting her business, a lack of clients, a bad business partner, and trying to accomplish too many goals at once. Anyone who has started their own business can relate to the struggles and hark work required to begin a new company.

Things start coming together in Season 5 when Princess Carolyn is working as a manager and producer instead of an agent. With her business now succeeding with the hit show “Philbert”. Princess Carolyn has more time to start a family. All her hard work has finally paid off!

Princess Carolyn’s Motivational Speech!

6.) Bojack Horseman: Watch your spending and be careful who you trust.

Bojack Horseman’s net worth is never stated, but based on his fancy house, expensive cars, and disregard for his spending habits on his drug and alcohol addiction, we can assume his net worth was well over several million at the start of the show.

Many people watching the show wondered how much money Bojack had, as he had not had a consistent career since “Horsin’ Around” aired in the 90’s. In the final season, this question was answered as Bojack gets a call from his financial advisor. As it turns out, neither Bojack nor his financial advisor were keeping track of his money.

Bojack’s accountant, Gaz, was not aware that Bojack had spent several months at an expensive rehab clinic. When Bojack also tells Gaz that he quit making movies to become a teacher Gaz spits out his ‘financial-ade’ drink.

Bojack probably spent the last 30 years living in such extreme wealth that he never thought to look at his own finances. Even wealthy people can lose it all.

And the most important money quote from ‘BoJack Horseman’:
“money money money nom nom nom”

What did you learn from Bojack Horseman? Share your favorite quote!

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